The Importance of IxD

This is a nickel’s worth of free advice going out to the NADA guide website. Seriously guys, between the poor general layout of your starting space at the top – which looks sort of like a banner ad to begin with – combined with the obvious ad to the right which further muddies the water, you need to do some serious rethinking about how you’ve laid out the start of your funnel. I actually visited the site twice thinking I did something wrong the first time because banner blindness caused me to totally skip over the “Start Here” button. This is a lot like what I saw over at 37 Signals recently, which was confusing for similar reasons. Why are people doing this?