Tag Manager Analytics and EU Cookie Law Compliance

The specific exercise I’m going to go over in this topic may not apply to many that might read this article. However, I’d encourage you to skim it anyway, as there will still be some valuable information on using dataLayer variables to set up triggers that determine behavior based on cookies (or local storage, if you’re so inclined). What I’m talking about is using an EU cookie law compliance script on your website to effectively turn tracking on and off without completely disabling Tag Manager.

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Tag Manager Strategy: One Container or Many?

More than any other question I got at HighEdWeb this year, this one came up over and over: Should I use one container across all of my sites in Google Tag Manager, or make a separate container for each site? This was occasionally coupled with a question about performance impacts. There are merits to both approaches, and neither is necessarily “wrong.” During my final presentation, I made a promise to the community to start addressing these sorts of questions in detail, so this will be the first of many articles on Tag Manager you’ll be seeing in the near future. Let’s talk about each container approach and what the implications of each are. Read More