So, is it just me, or is the NFL.com website slowly backsliding to something more fitting c.2009? This is an organization that netted something like $9.5B last year. First off, I’m sort of blow away that the homepage isn’t responsive (that’s not to say it’s not mobile friendly – mobile devices get kicked to m.nfl.com). The new, dark background really makes you feel the claustrophobic use of a fixed width layout that uses internal white space barely adequately. There’s virtually no context for elements in the sidebar, with ads visually blurring together with features and headlines of a random sort. The body is just a giant, random assortment of articles from different categories, inexplicably broken up occasionally by a horizontal video block or tweet. In the end, I’m sort of shocked that THIS is the best the NFL can do with their home page, because in my humble opinion, this is pretty much just awful. It’s not even helpful as a news site, because the information is so random.
Anyone want to be the new graphic designer for NFL.com? I can only imagine they’re hiring, since they’ve apparently got their secretary doing their homepage images right now.
But seriously? What kind of imagery is this? They realize it’s 2012, yeah?
This is all that’s on the BuffaloBills.com homepage. So I guess if you don’t want a jersey, or season/club tickets, you’re just screwed. Unless you just click randomly and discover their little logo at the bottom is the key.
The mobile site is just as bad. Basically just a news feed – no schedule or stats or anything else, and no way to go to the desktop homepage if you’re on something like a tablet. If the site thinks you’re “mobile,” it utterly traps you.
Okay JCPenny, this is your homepage. What the hell am I supposed to do with this? I’d love to know how you’re measuring the efficacy of this as your main focal point. Then for kicks, I clicked one of the things on the calendar and ended up at the second page. Nothing about this feels like a good idea to me.