Tag Manager Analytics and EU Cookie Law Compliance

The specific exercise I’m going to go over in this topic may not apply to many that might read this article. However, I’d encourage you to skim it anyway, as there will still be some valuable information on using dataLayer variables to set up triggers that determine behavior based on cookies (or local storage, if you’re so inclined). What I’m talking about is using an EU cookie law compliance script on your website to effectively turn tracking on and off without completely disabling Tag Manager.

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