Tag Manager Strategy: One Container or Many?

More than any other question I got at HighEdWeb this year, this one came up over and over: Should I use one container across all of my sites in Google Tag Manager, or make a separate container for each site? This was occasionally coupled with a question about performance impacts. There are merits to both approaches, and neither is necessarily “wrong.” During my final presentation, I made a promise to the community to start addressing these sorts of questions in detail, so this will be the first of many articles on Tag Manager you’ll be seeing in the near future. Let’s talk about each container approach and what the implications of each are. Read More