Commencement Livestreaming and Business Value
This time of year brings with it a particular discussion that I always see repeated in the various higher ed circles I still follow. That topic is the question of commencement livestreams. Not if universities should be doing them – dear no, that’s long since settled – but rather what should go with it. Should they be encouraging people to take selfies, what’s the hashtag, are they curating content from Instagram to a projector, are you using this tool, that tool, and blah, blah, blah. Some recent reading I was doing also felt poignant to this topic, and so I wanted to challenge my higher ed friends out there in webdev, marketing, advancement, et cetera to a question: Why aren’t you trying to focus on the business value of commencement streaming? Read More