Pottery Barn Understands Centerpieces

I really love the treatment Pottery Barn used for their centerpiece that’s on the site today. Fantastic simplicity, clearly actionable, concise messaging. They aren’t screwing around trying to flashy or overly clever. They want you to shop, they want you to know you can get free shipping, and they give you a gateway right to the categories. The only minor thing I don’t get is why “free ship” is lowercase, and “DAY” is uppercase.