Apr
16

Simply Beautiful Marketing

Sometimes brands can surprise you. KMart did it recently, in a way that I’m still a bit on the fence about. Don’t get me wrong, it was funny, but I’ll be interested to see if they actually saw a sales bump from it. Dove though, man, I give them a ton of credit for knowing […]

0 Comments

Apr
01

Pottery Barn Understands Centerpieces

I really love the treatment Pottery Barn used for their centerpiece that’s on the site today. Fantastic simplicity, clearly actionable, concise messaging. They aren’t screwing around trying to flashy or overly clever. They want you to shop, they want you to know you can get free shipping, and they give you a gateway right to […]

0 Comments

Mar

08

Thoughts on PPC Advertising Policies

So, I’ve recently gotten a couple bulk emails from HostGator regarding affiliate use of PPC ads. Here’s the latest one: Hello Affiliates, This is a reminder about our Pay Per Click Policy as unfortunately there are many affiliates that are still not abiding by the Terms of Service. Please remember that it is against the […]

0 Comments

Nov
06

Frankie’s Blog: 5 things Android devices should be doing but aren’t

After many months of frustration with these thoughts swirling in my head, I have decided to write them down and share them. So here are 5 things that Android devices could be doing to leapfrog Apple in the market, but aren’t…

0 Comments

Nov
04

Voice and Tone

If you’ve ever wondered how you might approach creating a style guide for speaking as a brand consistently across channels and using different people, MailChimp’s guide is an absolute must read.

0 Comments